How To Rank Higher on Google: Small Business Strategies

And so putting your keywords at the start can suggest to its algorithms that these words are the most important. But forming a comprehensive SEO strategy—and following the steps in this guide—can help you rank higher on Google. When looking for link-building opportunities, I recommend simply going outside and looking around. Then, turn to your business contacts — these may be your partners, providers, customers, etc. If you need new local keyword ideas, try Rank Tracker’s Keyword Research module. For example, you can use one of your local keywords as a seed one to get new keyword suggestions with the help of the Autocomplete Tools feature.

Steps to Check Your Keyword Rankings

  • User experience and brand equity are important when it comes to driving organic search visibility.
  • Having a Google Business Profile is essential if you have a physical business.
  • Another effective strategy is to target question-based keywords.
  • A solid User Experience (UX) depends on strategically using multimedia elements.
  • In fact, a website’s overall authority had a stronger correlation to rankings than the authority of the page itself (URL Rating).

Refer to our dedicated tutorial on speed optimization to improve the page experience. For instance, if your webpage takes too long to load, audiences are likely to leave, increasing your bounce rate and negatively impacting your ranking. Ensuring your site meets the thresholds for these metrics is essential for a positive page experience.

how to rank on google

Add products and services

As long as your website is functional and optimized with your target buyer in mind, you’ll start to see organic growth. Users expect a pain-free browsing experience, which is why page speed is an important ranking factor. If your pages take too long to load, your bounce rate will increase and your ranking will decrease.

Internal Links, Relevance, & User Engagement

how to rank on google

In my tests, it truly lives up to its claim of near-instant updates—something you rarely find among bigger tools. Even if I weren’t employed there, the combination of data-driven guidance and AI-assisted workflows would still impress me. You’ll find everything from product feed enhancements to semantic optimization under one roof. I work at SEO.AI, so it may not be a shock that I’m mentioning it here—but in my view, it genuinely stands out as one of the best AI-driven SEO tools on the market.

Using a small set of test data can help you confirm that your ranking system works as expected. Create a simplified version of your spreadsheet with known values and ranks, then apply your formulas to see if they match the expected results. Sort the results by the “Traffic” column to see which videos get the most organic search traffic. In this post, you’ll learn how to rank your YouTube videos on Google in 5 easy steps. Once you create the Google Form, add a title and a small description in the description field. Make sure to keep the language easy to understand and concise.

It has real-world applications that can benefit you personally and professionally. By being mindful of these potential issues, you can streamline your ranking process and reduce the likelihood of errors. This formula ranks the value in cell A2 within the range A2 to A10, from highest to lowest.

how to rank on google

This is an exercise that will take the effort of both marketing and management. Keywords with high volume SEO Anomaly and low to medium competition are the sweet spot — they have high traffic potential and are easier to rank for. You can also learn how customers actually talk about your products by using AI-powered conversation analytics tools like Signal Discovery.

how to rank on google

Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections. The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers.