Before getting started, I’d use this basic SEO Anomaly website auditing checklist to review certain necessary elements of a site’s performance. Does your site have URLs of excessive length due to keyword stuffing? Do they contain session IDs and/or include tons of dynamic parameters?
- Check site speed with Google PageSpeed Insights and fix issues like image compression.
- It can be slightly different from the meta title, but the meaning should be the same.
- But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore this… look a squirrel” buckets.
- Regardless, if you find broken links, replace or remove them as quickly as you can.
Analyze competitors and create better content
Before we delve into the actual checklist, let’s talk about the SEO audit tools you’re going to need to successfully conduct it. If your site has pages that can’t be crawled by search engines, your website may not be indexed correctly, if at all. If your website does not appear in the index, it cannot be found by users. Conducting a thorough SEO audit for your enterprise is only the beginning. It’s best to do a basic SEO audit monthly and a comprehensive audit several times per year.
Rankings
People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience. If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy. You can drive more valuable leads by using long-tail keywords for your campaign. The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison. WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.
Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS. This report will show you any HTTPS pages on which an image (or other file) is being called via HTTP. If not, your users will get a security warning in Chrome and other browsers.
To make the sheet manageable, use various tabs for each main issue and list all URLs with that issue. This spreadsheet will guide your fixes after the initial website audit process. This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs).